A site you run yourselves.
Depå changes the platform under the site in thirty days; then your team takes a page from text to live, with the same checks every time.
- Build
- Checks
- Live
The site is infrastructure.
Like when copper was replaced by fibre: what you buy is not the line, but everything it makes possible. On an old platform every change is a ticket that passes through many hands. On the new one, structure, metadata, links and checks sit in the system, so one person can take a page all the way from text to live.
We call that person the operator. Usually they are already on your team.
A new landing page.
| Step | Today | After day 30 |
|---|---|---|
| Write the text | Marketing | Marketing |
| Reformat it for the site | Agency or developer | Happens on its own |
| Wait for a free developer | Until a developer is free | No wait |
| Review structure, metadata, links, accessibility | Several people, in turn | The checks run, every time |
| Approve and publish | IT or the agency | You |
| Handovers | Five | None |
The checks are IT's and legal's guard rails. You set the rules with us during the build: brand, legal, security. The operator works inside them.
What still needs us
New page types, integrations and bigger changes we build. That is the pit stop. Everyday work you run yourselves.
Five steps. One of them is yours.
- 01
Write where you already write.
In your usual word processor or straight in the editor.
- 02
Add the text.
Headings, images and tables come along. No reformatting.
- 03
The site builds the page.
The right template, metadata, structured data, internal links and alt texts.
- 04
The checks run.
The same checks on every page, every time.
- 05
You approve.
A preview on the real site. One click, and the page is live.
The rules live in the system. Not in a checklist.
We set the checks up with you during the build. From then on, every page passes them before it can be published.
| Check | What it checks | What it stops |
|---|---|---|
| Structure | One H1, a logical heading order | Pages search and AI cannot read |
| Metadata | Title, description, canonical address | Duplicates and empty search results |
| Structured data | The right schema for each page type | AI services misreading what the page is |
| Links | Internal links, none broken | Dead ends for visitors and search engines |
| Accessibility | Automated checks against WCAG 2.1 AA: alt text, contrast, forms | Failures that shut visitors out |
| Speed | Image size, load time on a phone | Slow pages |
| Brand and language | Your banned words, claims that need a source | Texts that should not go out |
If the page passes every check it goes to approval. If it does not, you are told exactly what and where. People review the exceptions, not every page.
The same page. Three ways to build.
| Platform with a page builder | AI-generated site | Depå | |
|---|---|---|---|
| Time to live | Days to weeks | Hours | Minutes |
| Who publishes | The developer, or whoever knows the page builder | Whoever generated it | Your team |
| Search and AI | Depends on plugins | Usually missing | Built into every page |
| Checks | Manual review rounds | None | Automatic, before publishing |
| Security | Plugins to keep updated | Unknown code | No plugins to update |
| Ownership | Locked into the platform | Locked into the tool | You own code and content |
Ready for AI agents
The next visitor doesn't read for themselves.
AI assistants compare suppliers for your buyers. They pick sources they can read. Every page is published with structured data and clean, machine-readable text, without anyone having to think about it.
Questions
DeveloperDo we need a developer to publish?
No. Your team writes, adds the text and approves.
StoppedWhat happens if a check stops a page?
You see what is wrong and where. Fix it, run it again. Or ask us.
RulesWho sets the rules?
You do, with us during the build: brand, legal and search. They can be changed afterwards.
Page typesCan we create new kinds of pages ourselves?
Within the page types that exist, yes. A new page type we build, so it gets the same checks.
RolesCan several people in the team publish?
Yes. The one who writes and the one who approves can be different people.
MeasuringDoes Depå show what our marketing brings in?
Depå measures the site: the same five scores before and after. Measuring what each effort brings in is a later step.
See how your site does on the checks today.
The audit measures the same things the checks stop. Free, written and yours to keep.