1. Search
Search raised the technical bar: speed, structure and a description machines can read. A site that does not keep up loses its ranking, slowly and quietly.
Fall behind.
Website replatforming
Position lost. Position gained. Depå.
Day 0–5
The audit
- Crawl and measure
- Five scores, written down
- What carries forward
- Scope and price fixed
06–22
The build
- Design and build together
- Content moved, not rewritten
- URLs mapped one to one
- A progress note every week
23–30
Live
- Redirects in place
- Switched on a planned day
- Positions checked after the switch
- The same five scores, again
Change platform. Keep your position.
A new platform in thirty days. Measured before, measured after. For sites built on templates and plugins.
Before day 0
If your site is more than 2 years old. 3 things have happened.
Your current site could be seriously costing you
2. AI agents
Buyers ask an AI assistant first. It cites a handful of sources, and an unstructured site is not one of them.
Go unseen.
3. Security
Every plugin is an open door. Of 84 sites where we could read the versions, 34 had a known serious vulnerability.
Get exposed.
The 30 day Depå delivery: from zero to hero.
Day 0–5Conducting the audit
Studying what is wrong, and what a move has to respect. Nothing is committed.
What happensThe 5 scores · Your audit · Our agreement
The 5 things we measure
Days 1–3. An example site, each scored out of 100, lowest first.
Structure
Critical22/100
Heading structure is missing on 94% of templates. Search engines and assistants cannot tell what a page is about: the root of two of the scores below.
0100
Security
Critical24/100
6 of 34 components carry published advisories. Two rated high severity.
0100
Speed
Critical38/100
6.2 seconds to first content on a phone. Two competitors are under three.
0100
Accessibility & consent
Watch41/100
47 failures across 9 criteria, including the form your leads arrive through.
0100
Machine-readable
Watch52/100
Structured data absent on 94% of pages. Two AI services are shut out.
0100
Does AI understand your website?
Not yet
The text can be readYes
AI services are let inNo
Says who you are and what you doNo
The page types are describedNo
How to read this section
- Biggest tile = Lowest score.
- Everything is ordered worst first.
- Higher = Better.
- Nothing here runs the other way.
- Hatched tile = Unmeasured.
- An absence, not a failing grade.
Example site
Deliverables
What you get, free.
Two documents. Yours to keep, whether or not you go further.
01/04View example audit
Your audit
We review structure, security, speed, accessibility and how machine-readable the site is. You get a written study of your current website and where you stand.
Order a FREE auditStartLive
Our agreement
Signed before anything moves.
- Fixed price.
- Agreed before anything starts.
- Defined scope.
- Nothing is added along the way.
- Thirty days.
- From an agreed plan to a live site.
StartLive
Day 6–22The build
Design, content and development at once. You see it every week, on the real thing.
What happensWe plan · We build · What we don't change · Check-ins
We plan
We agree what is carried forward and what changes. Scope and price are fixed here.
StartLive
We build
Around your content, not around pages.
Design, content and development run together. You see progress every week, on the real thing.
StartLive
What we don't change
Everything you have already built that benefits you comes with you. Mapped before the move, checked after it.
Positions
Every ranking you have earned.
Mapped before the move and checked after it.
Content
Useful content is carried forward.
Rewrites are reviewed with you, so the new site reflects the business accurately.
Pages and links
Every important route still works.
We map existing addresses, plan redirects and check that visitors land in the right place.
Check in every step of the way
What we did. What we decided. What we need from you.
Thirty minutes, one named lead, no account layer between you and the people building it.
Your first step
Start with a free audit of your current site.
Order a FREE auditDay 23–30Go Live
The switch, the redirects, and the same five numbers measured again.
What happensThe move · The switch · Moving on · Audit v.2
Move
We go live to a plan, redirects in place, and check that the positions held.
StartLive
Moving on
You drive from here.
Your team updates the site itself, in minutes, without writing code. Your content stays portable, and hosting, access and handover are explained before the build, not after it.
StartLive
The switch
Nothing goes dark.
Redirects mapped one to one. We go live on a planned day, with the old site still standing until the new one holds.
StartLive
Audit v.2
You get both documents.
The same five measurements, the same method, thirty days on. You keep both documents: the one you started with and the one you finished with.
StartLive
Who this is for
Where the line is
Some sites are worth moving carefully. Others are better off starting again.
The three brackets
Fixed price, agreed before anything starts. Set by what has to be built, not by what has to be moved.
Base
301 000SEK
A complete replatform of your existing site. Structure, design, content migration and the move itself.
Up to 300 pages · 12 page types
Breadth
550 000SEK
For sites carrying more: additional languages, deeper content, more pages to bring across.
Up to 1,000 pages · 25 page types · languages
Depth
700 000SEK
For sites with more moving parts: catalogues, integrations with what you already run, a bigger estate.
Beyond that · catalogues · integrations
Paid in three parts: 40% at signature, 40% when you approve the finished site on a private address, 20% when it goes live. The audit is free and is not a bracket. Articles, news and cases move regardless of how many there are. All prices exclude VAT.
What doesn't move
Three things fixed before anything starts. Everything else is in the audit.
Both ends
We measure before and after. The same five numbers, the same method, either side of the move. You see both.
Day zero
Nothing moves until you have seen the plan. The audit is not a commitment, and it is not an invoice.
The number
Fixed price, agreed before anything starts. What the audit says is what the invoice says.
From ExpandTalk
The team behind Depå
A search agency in Gothenburg that got tired of fixing this after the move.
Background
We spent years being called in after the rebuild, to recover rankings that never needed to be lost in the first place. Depå is the same work in the right order: before the move instead of after it.
Days 0–30
Jonathan Björkman
Founder · Project lead
Verve Search · Expedia · Farfetch · Bentley
Ten years in London, including one of Europe's most awarded digital PR agencies. Holds the plan, the check-ins and the agreement, from day zero to day thirty.
Days 0–30
Daniel Larsson
Founder · Technical lead
PwC · iD2 Technologies · Search Awards juror
Has built web systems since the 90s and ran the web at PwC for five years. Owns the audit, the search architecture, the build and every address landing right.
Days 6–22
Simon Attwater
Design · Content and words
LBi · Publicis Sapient · Coca-Cola · Sony · Mastercard
Put internet banking on the map, then spent decades in digital agencies like LBi and Publicis Sapient, creating sites and apps for Coca-Cola, Sony and Mastercard. Shapes the experience, and crafts the content.
Days 6–22
Filippos Arvanitakis
Design · Optional build seat
Nike · Volvo Cars · Reebok · IKEA
Built the world's first 3D website in 1999 and has been a step ahead of the browser since: Nike, Volvo Cars, Reebok, IKEA. Designs the site, and takes a seat in the build when the job wants one.
Questions
The ranking question and the thirty-day question first. Then the rest.
RankingsWill we lose our rankings?
Not if the move is done right. Positions are mapped before the move, redirects are planned page by page, and the result is checked afterwards.
TimingThirty days, really?
Thirty days from the plan being agreed, not from first contact. Scope is fixed before the clock starts.
Your timeWhat do you need from us?
Decisions, and about thirty minutes a week. We do the work; you say yes or no to it.
ContentCan we keep our content?
Yes. What is useful comes with you. What is rewritten is reviewed with you first.
LeavingWhat if we want to leave later?
Your content stays portable, and the handover is explained before the build.
ProofWhat can you show us?
This site, built on the same platform by the same team. And Jobbland, a live product we run at real volume.
CodeDo we need to code?
No, never. Your team makes changes and publishes on its own. During the pit stop we show you how.
AfterWhat happens after day 30?
You drive yourself. If you want us to stay in the pit and help you win the race, we gladly will. We decide that together then.
EmailWhy did I get an email?
Change platform. Keep your position.
Start with a free, written audit of your site. Yours to keep, whether or not you go further.