Your audit
Example46/100
Health score
Watch
Does AI understand your website?
Not yet
The text can be readYes
AI services are let inNo
Says who you are and what you doNo
The page types are describedNo
Does AI understand your website?
Your next customer may arrive through an AI assistant. We measure whether it understands your site. Free, on public data.
Order a FREE auditHow we measure
Four requirements. Yes only if all are met.
An AI assistant does not see the images or the layout. It reads what is in the code. So that is what we read, and nothing more than a visitor sees.
The text can be read
The content is in what the server sends, so a reader that runs no scripts still sees it.
AI services are let in
The site does not shut AI services out.
Says who you are and what you do
A machine-readable description of the company and of what it offers.
The page types are described
At least half of the site's page types carry such a description.
Beside the answer you get a health score out of 100, from five areas: structure, security, speed, accessibility and consent, and how machine-readable the site is.
An example
The 5 things we measure
An example site. Each scored out of 100, lowest first.
Structure
Critical22/100
Heading structure is missing on 94% of templates. Search engines and assistants cannot tell what a page is about: the root of two of the scores below.
0100
Security
Critical24/100
6 of 34 components carry published advisories. Two rated high severity.
0100
Speed
Critical38/100
6.2 seconds to first content on a phone, against a good result of under 2.5.
0100
Accessibility & consent
Watch41/100
47 failures across 9 criteria, including the form your leads arrive through.
0100
Machine-readable
Watch52/100
Structured data absent on 94% of pages. Two AI services are shut out.
0100
How to read this section
- Biggest tile = Lowest score.
- Everything is ordered worst first.
- Higher = Better.
- Nothing here runs the other way.
- Hatched tile = Unmeasured.
- An absence, not a failing grade.
Example site
Deliverable
What you get, free.
The answer, the health score and what lies behind them, written down. Yours to keep, whether or not you go further.
Free
You pay nothing and promise nothing.
Automatic
Made with measurement tools and AI, on public data, at one point in time. Mistakes can happen; tell us and we correct them.
Private
A link only you get. It stops working after 30 days.
Honest about the business
Depå replaces web platforms, and the audit is how we find customers. It is yours even if you never get back to us.
Your data
Why did I get this email?
We write to companies whose website we think we can make better, and we audit it first, so the email is about you and not about us.
SourcesWhich data did you use?
Your website as anyone sees it, public DNS records for your domain and public search data. Your name, role and work email, from public professional profiles such as LinkedIn, the company website and other openly published sources.
LimitsWhat did you not do?
We did not log in, fill in forms or test the security. We only read what a visitor sees.
BasisWhy me?
We contact companies in their professional role about a service that concerns their business, on the basis of legitimate interest.
RetentionHow long do you keep it?
Until the company leaves our CRM or becomes a customer. The link to the audit stops working after 30 days.
Opt outHow do I say no?
Reply “no thanks” to the email. It is permanent and covers every future email from us.
Your rightsWho is responsible?
ExpandTalk Corporation AB, reg. no. 559358-8824, Stenkolsgatan 5, Gothenburg. Ask jonathan@expandtalk.nu what we hold, or to delete it. Privacy policy.
From ExpandTalk
Who looked
A search agency in Gothenburg. One person reads every audit before it is sent.
Jonathan Björkman
Founder · Project lead
Verve Search · Expedia · Farfetch · Bentley
Daniel Larsson
Founder · Technical lead
PwC · iD2 Technologies · Search Awards juror
Simon Attwater
Design · Content and words
LBi · Publicis Sapient · Coca-Cola · Sony · Mastercard
Filippos Arvanitakis
Design · Optional build seat
Nike · Volvo Cars · Reebok · IKEA
Does AI understand your website?
Order a free audit. Within two working days you get the answer, the health score and what lies behind them by email. Yours to keep, whether or not you go further.
Already got an email from us? Then you need not fill in anything. Just reply yes.
And if the answer is Not yet?
Change platform. Keep your position.
A new platform in thirty days, at a fixed price. Then your team drives it.