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What can you learn from Google Search Console (formerly Webmaster Tools)?

This guide is for you who want to learn more about Google Search Console which is a tool for you who are interested in SEO.

What is the Google Search Console?

The Google Search Console (GSC) or search console is a free service from Google and a gem for anyone interested in database marketing. It is an invaluable tool for SEO optimization and website optimization. From the beginning, the program was called Google Webmaster Tool but Google changed the name of the service to the Google Search Console.

Unfortunately, the functionality of the system has been limited, but the new console has useful parts such as Data Highlighter, International Targeting, Remove URLs, Crawl Stats, robots.txt Tests and URL Parameters.

What can you use the tool for?

How do you get the most out of Google Search Console? You can use the tool for a variety of purposes:

  • See how Google crawls your site with tools like URL inspection tool
  • Implement the best site structure
  • See how different pages rank
  • Index keywords
  • Index Sitemaps
  • See how different keywords work
  • Remove toxic links
  • See speeds on the site

In the Search Console, you get a message from Google if something is crazy, but you can also identify and fix website searches that hinder SEO performance. GSC has a delay of 2 days so you do not see the latest changes but have to give yourself to be tolerated.

What makes Search Console useful is that you can index your site but also see how Google views the site. Which keywords you rank on and if the site has any errors in Google's eyes and how CTR levels is (click through rate). Then it is often a lot of manual work to fix the errors that Google finds.

Other things are that you can measure brand searches and you can get pages within a certain section or page with filters. If you select Search Analytics - Queries, you will add a filter for the company name (see picture).

How do you set up the Google Search Console?

Adding Your Website to the Google Search Console.

To configure the Google Search Console
First you need to get a free account on http://google.com/webmasters and log in to the account.

Verify your site
After logging in, click on the "Verify your website" button. You will find add a property in the left menu and here you can have all your websites as a single property.

There are 2 different methods for identifying the site either in the domain which gives you greater control or URL prefix such as submitting an html file, adding a meta tag to the site or identifying it through Google Analytics.

Once you have your site verified, you can start using the tool.


In the overview, you can produce three different types of reports.

  • Results
  • Coverage
  • Improvements

View of the Google Search Console

You can measure the click result and how it has changed in the last 3 months.

Coverage of the site, ie pages with errors and valid pages. Improvements with usability on mobile devices and AMP.


If you open the results report, you will get an overview of the total number of clicks, the total number of exposures, the average CTR and the average position. You can also follow this for video, image. If you want to dig deep, you can find out how search queries work, how different pages perform or units.

Review of Web address

In URL review, you have to type the entire path of the URL and then you will see if the page has been indexed or not. If the page has not been indexed, you can ask Google to spin the page. Keep in mind that you cannot write Swedish å, ä or ö as plain text, but you need to write as an html character. In reviewing the URL, you will also find out if the page is mobile-friendly and if the canonical tag is correct.


Coverage: Here you can get detailed information about errors on the pages, for example 404s, redirection problems, canonical problems etc.


Creating a sitemap makes it easier for Google to find all pages. Google follows the sitemap and indexes the pages of the website in an efficient and correct way. It is quite common for these to contain errors that need to be corrected.

Under Sitemaps, you can embed your Sitemaps as xml files. In the old version, you could re-index the entire site, which was removed.

I also usually put in the site map and check how the site is indexed and if there is any difference between what I submitted and what was indexed. In the case of larger websites (> 10,000 pages) you should use several sitemaps in smaller sections or have compression on them.

Speed (experiment)

Shows speed on mobile and desktop. Here you get statistics about URLs that are fast, medium, and slow. If you do not get any data here, it is probably because the property is new in the search console or because there are not enough users to view the report.

Usability on mobile devices

Here you get detailed information about how the site works for mobiles with how many pages are wrong and how many are valid. There is also detailed information such as if there are pages that are coded too close, if display areas have been specified, if clickable areas are too close


Has a focus on mobile use and AMP pages (accelerated mobile pages) from the search engine for smartphones (AMP)

Menu paths

See which pages Google found on your site and if they can be read. You can see which paths are wrong and which are wrong.

Search box for website links

Appears from the search box for smartphones.

Older tools and reports

  • International orientation
  • Statistics for throughput
  • Message
  • URL parameters
  • Web tools

Read all messages in the Google Search console

Make sure you check the Google Search Console and be in the habit of always reading all the current messages that may be very important to the site. I myself received 40 messages that day in Christmas 2015 when Google decided that they wanted access to CSS and Javascript files.

Use the Google tool to identify long-tail and search queries

The Google Search Consol can also be used to search long-tailen by Search Analytics Report (SAR). I'm thinking of writing a longer blog post about this because it's roughly interesting because you get relevant results on how Google perceives specific keywords. Go to search queries and download an Excel file to examine the keywords that users use to get to your site.

You can get statistics on

  • Impressions (and here you can see how it is distributed according to different search queries), how well you rank and your positions.
  • Click
  • Positions on Google search results
  • CTR (clickthrough rate)
  • You can sort the results on mobiles and desktops, which means that you see how the site works Mobilgedon (Google filters to clear non-mobile sites).

Through URL filters you can see how different pages perform. The statistics are only saved for 3 months, so if you want historical data, you can download files at regular intervals.

Do not block javascript or CSS files

Google has sent messages to many webmasters not to block javascript or CSS files and many webmasters have blocked these in the robots.txt file which is incorrect. Googlebot does not have access to CSS and JS files. You should also not block wp-admin in wordpress if you use admin-ajax.php.

In this case, it was the plugins file that was blocked in the robots.tt file.

Disallow: / wp-content / plugins /

How to deal with old URLs with deleted products

Question: In my search console under HTML enhancements I have a problem with old urlr from deleted products and I do not know how to clear this?

Response: It is probably 404 pages, ie pages that no longer exist. It is important that these are pointed out with a so-called. 301: a.
There are a few different ways to do it. I usually pick down all the errors and check in Excel that they are correctly pointed out. Otherwise you should do it, which can vary depending on which CMS you use.

Related articles about GSC

Link: How to find queries by URL using the Search Analytics Report in Google Search Console (GSC)

Like Google, Bing also has a similar tool called Bing Webmaster Tools.

More information?

Feel free to contact us if you have any questions or need consultation about your settings on the Google Search Console.

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