What does reputation management mean?
There are many companies and individuals who are affected by negative information online. Reputation management and reputation management is about how to manage what is seen and written online. In Sweden, the management is sometimes called Google cleaning and the principle is about building other sites that protect the brand and send links to friendly sites.
Negative SEO can damage your business brand
We do not work with negative SEO ourselves, but we understand the methods behind it. Unfortunately, there are players in Sweden who work negatively with information and SEO by influencing the algorithms with different techniques such as ordering links to negative articles and reviews. It is always possible to investigate a negative post that appears in the search results and try to reduce the extent of the damage.
If these are personal items found on Google, it is possible to request that they be removed in accordance with an EU regulation, as they are obliged to remove certain search results.
Social media and blogs can act as bulwarks against negative reviews
One of the most effective methods is to use social media and to ping and get links with anchor texts on the company name to the various social media. You should also make sure to increase the amount of text around external sites that act as a buffer. Another method is to get a strong blogger to write a post and get that page onsite optimized and with a permalink where the company name is included.
It is often possible to get in touch with newspapers and sites if you think you have been treated unfairly - they are also people and I have witnessed SVT remove pages that have destroyed a company. The fact that a company receives a negative review from a credible source such as a newspaper can be devastating for a smaller company if it appears on the first page of Google.
There have also been companies in Sweden that have sent negative links to sites such as Svartlista, Flashback and made anonymous reports to the Swedish Consumer Agency to tarnish the reputation of competitors. If you have a bad search result, it may mean that the sales decrease by up to 20% so it is important to protect your brand in different ways.
Managing your reputation online is a tough challenge and often involves redoing your own internal processes that do not work effectively. In the end, it is often about how the company works and acts and that they need to act in an ethical and correct way towards their customers.
Webshops that suffer from negative reviews
It is estimated that over 78% of online purchases are completed only after the buyer has completed some basic searches about your business and website. What most people tend to look for are online reviews.
A bad search result on Google or a bad review of your service or product can have a big negative effect on sales. It is therefore important that reputation management is treated in a structured, efficient and fast way.
Customer review tool
- Google Business
- Reviews in Google maps
Search tips you can do on Google to see the company's reputation
If you do a Google search for your brand, you will often find what is written.
- expandtalk.se ”expandtalk” reviews
You can also combine this type of search with words like reviews, comments, reviews, Flashback, scam, fraud, quality, quality, customer service.
Do you need help with reputation management?
We help companies manage their reputation online by using various methods to identify negative reviews from forums, blogs and social media.