Want to know how your site works in search engines and how your online marketing performs?
It is necessary to measure your website with relevant key figures and KPIs in order to make accurate analyzes.
A strong SEO strategy does not get any organic losses but involves a website that constantly takes digital market shares and gets increased visibility.
Search Engine Optimization Reports
Traditionally, search engine optimizers have focused on search results and ranking data. But there are several other relevant key figures that can be developed for a website to see how it works. Within each niche or business area, you should benchmark against the best on a keyword to identify how to pick positions and gain increased visibility. Always compare yourself with the strongest brands and the fastest growing ones.
Through SEO analyzes, you get a clearer business management of your search engine optimization and a decision support how to build your information and content marketing.
Google Analytics does not display the full image
Up to 97% of all webshops in Sweden rely on Google Analytics which provides limited data on how the site works, even if it is possible to get some data out in real time. There are quite a few problems to just rely on Google Analytics because most of the data is historical and many webmasters also fail to remove ghost spam and robots, which can mean that the statistics become grossly misleading.
The problem with doing your own Google searches to see how you rank
I have met a lot of CEOs and CEOs who believe that marketing performs better than it does in reality because they themselves have done searches on the company name and important products. Relying on your own searches on Google is extremely misleading and incorrect. The search result you see may vary based on what you searched for previously (cached results), your location and the type of device you are using. In addition, your searches are based on what you yourself think is important, which does not have to be the same as your customers value.
SEO reports and SEO analysis
A better method than just using analytics is to take out customized SEO reports. Regularly taking out SEO reports means that you get better control over how your website works before it is too late and you can daily follow how you rank on different types of searches.
It is possible to get weekly / monthly KPI reports on how the development is for a website. Google is increasingly adapting to search results by location, device and user.
Many of the searches take place on long-tailen ie that you use keywords in combination with other keywords such as purchase intention or place. The long tail means less competition and this is where most of the searches take place.
Examples of content in an seo analysis
We use data from Google and Microsoft (Bing) but also special programs because Google has non-provided and hides some information. When doing an SEO analysis of a website, one must have a holistic approach and long-term perspective.
- Site audits and technical problems on the site
- How the site crawls in Google and Bing
- The speed of the site
- Keyword Ranking
- Organic ranking and universal ranking
- Ranking competitors
- Page analysis and get the pages that need strengthening
- Errors on pages
- Domain analysis
- Link analysis and link building
- Brand / non-brand statistics
- Organic visit and activity
- How long visitors are on the site (a function of content, loading time, interest, formatting, etc.)
To increase sales
But for most companies, it is important that marketing leads to increased sales and therefore there is also the opportunity to measure.
- Organic goal conversions
- Monthly ROI for SEO and PPC
Customized SEO reports
Means that your website is constantly improving
We tailor reports to our customers, which means that we can send different reports depending on the professional role, for example every month or every day. This means that those who work with the site can get a report on content, keywords and text volume. Managers can get a report on the site's KPIs and sales results. The person who is responsible for the search engine gets to know how different backlinks are to different subpages and how strong they are.
An important part is to sort the keywords into different categories - this means that you can see how strong the brand is and which parts of your website drive traffic. For larger organizations, this means that it is possible to break down the content into different categories.
With this type of report, you will see what needs to be prioritized for higher visibility, but above all that development is going in the right direction.
For a more detailed article on different key figures and KPIs.
read more about digital KPIs