There are a number of Marketo components in Adobe Launch. Marketo is Adobe's marketing automation tool that is useful for both B2B companies and B2C companies. For B2B companies, this means services such as lead nurturing, leads scoring and lead management. For B2C companies, marketing automation includes cross-selling, additional sales programs for customer loyalty, ROI analysis for marketing. Bounteous… Read more
What is performance marketing?
Performance marketing is a branch of digital marketing that aims to drive the company's growth and increase sales. It is a function or service that is very important to increase growth and scale a company to new and existing market.
There is a big difference between traditional brand marketing and performance marketing and you should set different goals for them. While brand marketing can be measured in reach and impressions, performance marketing is measured in financial results and ROI (return on investment).
Performance marketing takes place by increasing traffic and that a certain conversion occurs. Conversions usually take place online and the activities can be measured and affect the financial result. Performance marketing can also include supporting the customer journey to increase off-line conversions, ie sales that take place from the sales organization.
What is meant by a conversion?
A performance marketer works with sales funnels that drive conversions and strengthen the brand. Conversions are a broad term that can include a lead generated, a sale, a newsletter subscription.
How do performance marketing specialists work?
Performance marketing specialists who work in agencies or in-house in marketing departments. As marketing departments work digitally and agile, we believe it will become more common for expertise to be present in marketing teams.
They are heavily dependent on the marketing channels working and run digital campaigns that support KPIs within:
- Search advertising - ie manage paid advertising campaigns over display advertising, social and SEM to drive conversion and acquisitions
- Native advertising
- Affiliate marketing
- Advertising and organic traffic on Social Media
- SEO and search engine marketing
As a perfomance marketing specialist, it is necessary to be able to optimize the digital marketing budget based on ROI (return on investment). A natural part is to work with different attribution models, web analytics and KPI:s.
Digital Performance the next step?
If you need help with performance marketing, please contact us at Expandtalk for more information. We are a digital performance agency with over 20 years of experience working with digital marketing in various channels.
Tools and articles about performance marketing
Tune partner marketing platform is an affiliate system for partnerships on mobile and the web. Previously, the system was called HasOffers. They run an affiliate marketing platform that targets both advertisers and networks. Website: https://www.tune.com Support in Google Tag Manager Tune has a native tag that Google supports in Google Tag Manager.