There are a number of Marketo components in Adobe Launch. Marketo is Adobe's marketing automation tool that is useful for both B2B companies and B2C companies. For B2B companies, this means services such as lead nurturing, leads scoring and lead management.
For B2C companies, marketing automation includes cross-selling, additional sales programs for customer loyalty, ROI analysis for marketing.
Marketo Powerful Marketing Automation Helps Marketers Master the Art & Science of Digital Marketing Engaging Customers
Marketo Web Personalization
This extension distributes the Marketo Web Customization script and ContentAI applications. Marketo Web Personalization identifies and personalizes content to the web user as information for anonymous visitors and a wide range of behavioral attributes within the Marketo engagement platform for known visitors. Marketo ContentAI includes features for AI-driven recommendations and customization for web and email campaigns that are unique to B2B customers.