Google Ads was formerly called Google Adwords and is Google's tool for displaying ads online. Here we have created a list of the most common questions you have about the advertising platform.
Google Ads is Google's advertising system where advertisers bid in the same way as an auction of certain keywords in order for their clickable ads to appear in Google's search results. Because advertisers have to pay for these clicks, this is how Google monetizes users' searches on Google. In addition to search advertising, Google also has display advertising and video advertising on Youtube.
With Google Ads, you can focus on audiences and people searching for what you have to offer. It includes your company's products or services. This means that you can continuously refine your searches so that only those who want to buy your products or services are sent to your websites through the Google platform.
No it costs money but Google is often generous with checks so you can test the platform. When you advertise with Google Ads, you create links from your online ads to your site. If you do not already have a website, you need to create one. You can also create a local page with Google My Business and advertise with smart campaigns in Google Ads.
Google AdWords is definitely worth the money. The system enables all types of companies of all sizes to advertise and reach millions of people. But there are many pitfalls when it comes to succeeding with Google Ads. If you are careless, you can get very high costs that give nothing and advertising without getting real clicks from your customers can be very costly.
But with the right methodology and long-term optimization, the ads can deliver very good results. You need to have a plan and good landing pages so that you get good ROI on the advertising budget you put.
Depending on the customer, industry, goals, competitors and gross margin per customer, it varies how much you should budget for your digital ads. Our recommendation is to start with a smaller budget from SEK 10,000 to SEK 100,000 per month. You often optimize Google Ads for a long time and invest more money where there is ROI (return of investment) to bring home.
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