What is Digital PR?
Digital PR is about strengthening and building awareness of a brand. It is among the most effective ways to get traffic to a website.
To combine digital PR with content marketing and SEO provides an extremely effective methodology that drives traffic to the site, which John Mueller on Google also confirmed in January 2021.
? So instead of waiting for people to just randomly search for your website, and go to your website, maybe there? Sa way you can promote your website amongst people who are interested in this topic already.?
- John Mueller, Search Advocate at Google
Modern content marketing creates link-worthy content by writing unique reports and articles that are relevant in the industry. Big data and analyzes are often used where the writer does research and finds an angle that makes the content interesting to capture for magazines.
Content marketing is combined with Digital PR
We have worked a lot with what is also called SEO outreach campaigns where we pitch creative ideas and content to newspapers and media, which provides links to the site. It is a very modern and secure way to work with SEO.
The digital ecosystem consists of links
The basics of Google's algorithm are about how to get links from other sites. To be visible, you need to get quality links that serve as a recommendation of the site. The higher the authority a site has, the more the link is worth whether the link comes from the media, universities, authorities, influencers or website owners.
In addition to getting better rankings from other websites, the links also lead to more traffic to the website. We can map all external links (from other websites) and ensure that you become the market leader. This means that you get more traffic to the website, but also that Google perceives the page as more relevant.
We work with outreach activities around links. We never buy links as this is against Google's guidelines. If you want to know more about how we can help you with links and digital PR, contact us.