What is UX?
UX stands for the concept User Experience and is one of the most important elements for a website to give a professional impression. UX is the art and science behind improving the visitor's experience by increasing customer satisfaction and loyalty to the website.
Your website is a reflection of your business and business models. Does it leave a lasting impression?
How do you build a quality website?
Establishing a CX framework
Building a quality site is about listening to the users and giving them some kind of value and experience of the site. It is often a matter of looking at customer journeys and establishing what in English is usually called customer insights journey and customer journey mapping.
Peter Morville has created one model about this:
- Valuable (Valuable)
- Useful (Usable)
- Searchable (Findable)
- Available (Accessible)
- Credible (Credible)
- Desirable (Desirable)
- Useful (Useful)
All these parts are included in The EAT formula.
What does a UX designer do?
There are different schools around UX design. UX design includes various graphic objects, style sheets, the typography on the site and should often lead to conversions.
When we build a website, we need to create an attractive design that includes:
- Information designs and information structure
- The number of clicks to reach specific items
- Logotype and typography as font size
- Fine-tune the navigation system and structure of the website
- Create a uniform look and color scheme
- Accessibility and make sure the site is accessible to everyone
- Add various items like Youtube, frequently asked questions
A website must look good, but it must also be practical and easy to use. For a brand, the design and user experience are a whole that communicates a certain style and branding. A functional design that flies often means that the company gets an advantage over its competitors.
Image: website analysis and how many clicks are needed to reach the information.
What tools do UX designers use?
Many who work as designers use graphic tools such as WordPress, Adobe XD, Adobe Animate, Figma, Balsamiq, InVision, UXTools.co and Sketch. They use HTML and CSS (Cascading Style sheets) to create a seamier design and create layouts with tables and lists.
But a skilled UX designer also understands measurements and changes his design based on analyzes done with tools such as Google Analytics, Crazy Egg and Hotjar.
The strategic focus on how UX design methods are applied is critical to positively influence the customer's product experience. As a UX designer, it is necessary to work closely with product management, technicians, other designers and management to provide new and improved customer experiences from idea to launch.
Graphic design and UX are largely about design methods, tactics and data-driven working methods in order to win, serve and retain customers. Many web projects are complex but they can be done much faster with an agile approach and project management tools like Trello.
The customer journey is A and O
Ease of use means that campaigns become more effective. The first step in the customer journey is about driving traffic to the web through SEO and other digital channels.
The UX design is important for making the website work and is about understanding the user when he has entered the site. Google has always been clear that the user experience is central, which consists of several different parts.
- Information structure and hierarchy around different objects when entering the website.
- Speed and bounce rate are important measures to follow up.
- Accessibility adjustments
- Ensuring the load time for the website as it is fast and the bounce rate is low are important parts of all design projects that we work with.
CRO (Conversion Rate Optimization) is about making the customer journey work and convert users. Improving the conversion rate can have a very positive effect on sales if done correctly. read more about CRO
SEO and concept development
How your website is designed affects your search engine optimization (SEO) and your online presence.
Search engine robots need to be able to navigate and index your site in an optimal way. During the design, we make sure that your website is easy to navigate, understand and index. This enables search engines to index the site appropriately.
read more about SEO.
ExpandTalk's philosophy focuses on the user
We help companies build and manage websites based on customer focus. The basic philosophy with Expandtalk is to build quality websites often within niches. We like to try the most nerdy ideas and things that are considered "geeky".
In order to build a quality website, customer focus is necessary customer insights through and to see how users search for information and how the website works. Our goal is to build websites that engage people, which is often about converting potential customers into paying customers.
How much does a website cost?
Why do I need a designed website?
The look and feel of your website is your first chance at a lasting impression. Most companies need a professional high-performance website that is so appealing to your customers that they become interested in your product and strengthen your brand.