Common challenges for smaller companies
All businesses large and small need SEO but there are some common challenges for smaller companies when it comes to their SEO. Small businesses and startups do not have the same resources as a media group, but they can still increase their visibility.
They think the site is search engine optimized
It is often entrepreneurs who have built their website and nurture it as their own child and are sensitive to criticism. There are many who think that they have good search engine optimization and positions on important keywords because you check from your own browser, but there can be fundamental problems such as that the site is not indexed correctly, that it is blocked or that it has other shortcomings. Make sure that the site ranks for a number of important keywords and preferably within words that do not have much competition and do not forget the local search. - All business is local!
Have an open attitude when you hire an external partner and check out the site in various SEO tools but also identify problems with Google Analytics.
The sites have too little content
Getting good visibility requires that you have a lot of, qualitative and relevant content. We help you find the keywords that are relevant to your niche and make sure to research the keywords that drive your competitors traffic. For some companies, we also help to write the texts and make them search engine optimized.
The sites have not been indexed
Make sure your site is indexed in Google Search Console and Bing Webmaster Tools. It is not uncommon for a site to have poor indexing or to be blocked by Google. In particular, check your robots.txt file and tell Google which is your most important domain with www or without www.
It is not enough to install the Yost plugin
Small and medium-sized businesses usually need link power and they often use WordPress which is a great platform. Their challenges often lie in writing articles worth reading and linking power and then we can help write articles and make landing pages. They do not get much links from external sources, which is an area you have to work actively with.
Unusually many people who use WordPress miss that configure WordPress so that the site works optimally with, for example, the Yost plugin. Installing the plugin is often a good foundation but also one of the first steps in getting a search engine optimized website.
They believe in hiring an external SEO agency to create links
Because they are convinced that they are doing the right thing, they do not see the problems that exist but contact an SEO agency to improve the results. Fixing your SEO is just onsite or links and onsite is perfect, right?
Swedish SEO agencies have traditionally sold links from their own link networks and this often means that you take out a subscription where you pay to rent links.
Our model around links is fundamentally different. We want to create permanent links through, for example, collaborations. This means that the cost does not increase at the same time as the online business increases. The cost is kept to a minimal level and you avoid running expenses. Keep in mind that SEK 5,000 running for one year is SEK 60,000. Our model is significantly cheaper and we use fixed prices. We think it is better and cheaper for customers.