What is a banner?
Advertisers have been using banners to promote their products almost since the web was introduced in the mid 90's. Botherwise it can convey strong sales messages and be optimized for clicks, but they can also be used for brand building and to strengthen the brand. Since Online advertising in various formats has taken an increasing share of companies' marketing budgets, advertisers have become more cautious about pricing and increased costs. Advertising companies have structurally poor margins over time.
The ad consists of an image (usually in formats such as jpg, .png, .gif), html 5 or a multimedia object, which historically was often flash. Banner ads can be static or animated, depending on the technology used to make them.
Size and type: Banners come in lots of sizes and types. They can be used in the positions of header, footer, sidebar and can be placed in the middle of the page content. Based on their position, banners are usually named as full banner, half banner, vertical banner, skyscraper banner, square banner etc.
Illustrations: STatic banners can have high visibility if you use nice eye-catching graphics. GTraffic should be integrated with the theme of your website. If you use animation in your banner, it is possible to get more graphics and hold more text, but at the same time the file will be larger.
Texts in the banner: Action is often taken in banner ads. The use of persuasive keywords such as "free", "game", "prizes", "click here" often increases the clickthrough rate. Phrases like “Hurry up! ',' Click now! ”," Offer valid for a limited time "are other examples that can increase the clickthrough rate. The title of your banner is important. It can be a simple question or be a short headline. When the user thinks that something important is behind the ad, he clicks on the banner.
Color: Color plays an effective part in the success of the banner. Bright color effects easily catch the attention of the eyes. The foreground color of the font and illustration should contrast well with the background color.
Font: No matter what font you use for your banner ads, they should be clearly readable by your visitors. Your font size should be large for the main heading. Subheading should include a smaller but clearly visible font. Use bold, italic or underline text formatting depending on the importance of text in the ads.
Product and logos: If your product is innovative and attractive you can place a small image of it on the banner. Also used logos can make visitors identify your brand.
Retargeting: When the same banner ad is displayed repeatedly over and over again, the visitor is reminded of the brand. When displayed multiple times, the visitor increases the likelihood of clicking on the banner ad. If the banner delivery period is longer, it will generate more clickthrough rates.
Criticism of banner advertising
One downside to banner advertising is that more and more users are using it adblockers which blocks banners.
Banner blindness is the psychology of why people do not see and read banners. It occurs both in the physical world and online.